The real estate boom has attracted a flood of newcomers to the real estate industry. Those who have reduced staff, retirees and even those who simply want a better lifestyle find a career in real estate exciting, less stressful and with high rewards.
But they quickly discover that the real estate industry is saturated and highly competitive. It is difficult to enter the market and attract customers. Unfortunately, following the standard real estate formula for new brokers usually leads to long hours of work with low commissions. Most give up and give up, and their “authoritative” brokers and agents are happy to follow the leads that they generate.
According to a recent study by the National Association of REALTORS®, new agents work more, but earn less. Real estate agents worked in real estate for two years or less earned an average of just $12,850 in 2004, and the majority (54%) earned an average of $12,850. reported that they worked more than 40 hours a week. This figure is down from the average income of $27,973 in 2002. Conclusion: There are many more people in real estate who are all competing for the same business. Strict attempts to get acquainted with reviews, sit at open houses, send postcards or hand out leaflets – a long way for beginners REALTORS.
In today’s residential real estate market, the game gets the approval and support of buyers from all sources. Simple “processing” of the territory in the traditional way – impractical strategy for newcomers in the real estate industry. First, there are no unexplored territories. Secondly, recruits always have to overcome intense competition. To accelerate their success, new brokers must work smarter than their established counterparts, using internet marketing tactics to promote themselves, enter a larger market and improve productivity.
If a beginner is not part of the real estate profession with a permanent client base, it is better to take control of your own business strategy. And the only way to stand out to a new agent today is to paint the boundaries. Internet marketing is a proven way to help new agents stand out. Here are some strong recommendations for a beginner:
Get your own website, not a page or a subdomin of someone else’s site. Create your website to promote yourself, your talents, your advertising and your services.
- Use your website as the center of all your marketing efforts. Everything you do in terms of marketing should be designed to drive traffic to your site.
- Make your website as attractive as possible. Frequently update content with community news and related RSS feeds so that visitors return frequently. Try blogging – they are easy to implement and they create interesting content. Publish meaningful articles that attract potential buyers and sellers (industry mortgage interest rates prospects, major home sales, local sales overview, housing price trends, etc.).
- Increase your visibility on the major search engines so that your site appears on the first page when someone is looking for agents near you:
a. Create a meaningful domain name that reflects your location and market attention.
b. Optimize your site for search engines by selecting specific keywords based on your location. Ensure proper keyword density in your site’s content, metatags, alt tags, and internal links.
Against. Set up a link-sharing program with additional sites such as non-competitive REALITY or real estate services. Creating external links helps you take a place in search engines and attract skilled traffic to your site.
Re. Make sure you are listed in the main business and real estate directories.
E. Use sponsored search engine lists along with accessible “local search results” and pay-per-click ads to increase online visibility and generate skilled traffic.
F. Join the list on one or more popular online “yellow pages” such as Verizon Superpages.
Gram. Take advantage of free local ads such as Craig’s List.
Learn how to use the landing pages to record statistics and customize promotional events to maximize efficiency.
- Use viral marketing tactics, such as posting the “Send to Friend” script on your website and newsletter to attract customers you haven’t spoken to yet.
- Use marketing tactics to gather information about potential customers from website visitors:
a. Start a monthly free newsletter and offer a meaningful incentive to subscribe. Use this as a mechanism to attract potential customers through “drop” marketing.
b. Write or buy an appropriate white paper or e-book. Use this as a handout to attract new subscribers to the newsletter.
Against. Offer a free “property valuation” service based on local comparisons.
Re. Place “special offers” on your newsletter that only subscribers can use. This contributes to the spread of viral marketing among friends and family members.
e. Draw an online raffle at an attractive price to obtain email addresses, and then request subscriptions for newsletters.
F. If you can afford it, join your MLS database so registered visitors can see local listings.
- Increase your productivity by using an answering machine to deliver newsletters and automatically track requests.
In short, make your website a place for all your marketing activities. Even offline advertising should be designed to attract visitors to your site. Once there, focus on selling yourself and your services to potential customers. Stand out from the competition by presenting yourself more familiar with modern marketing methods, using more modern and advanced tactics to find a better home for buyers or selling homeowners faster at a better price.
Compared to the “old school” of real estate marketing, websites are 24-hour virtual showcases that promote products, services and talents to a global audience around the clock. Internet marketing will allow your advertising dollars to go further and help you stand out from the crowd.