Having an online presence is one of the most popular marketing strategies today. Getting started online is pretty easy, but building followers is more of a challenge. However, one of the most popular ways to find customers and customers online is through social media. Creating a Facebook, LinkedIn, or Twitter page can expose your small […]
It’s important that your marketing department uses your understanding and analysis of your company’s consumers to make suggestions on how and where to sell your product. Maybe they believe that an ecommerce site works better than a retail location, or vice versa. Or maybe they can offer information about which locations are most suitable to […]
This type of marketing is company specific and will not be the same content it uses for consumers. Content marketing is very important to a B2B company because it captures its audience and is constantly changing to maintain the interest of its audience. The content recipient must be able or willing to take action due […]