Having an online presence is one of the most popular marketing strategies today. Getting started online is pretty easy, but building followers is more of a challenge. However, one of the most popular ways to find customers and customers online is through social media. Creating a Facebook, LinkedIn, or Twitter page can expose your small business to millions of people who can easily find you through keyword searches related to your products or services.
For example, you can offer a 10 percent discount to a current customer and their friends if they use a specific link or code. Referral marketing is a low-cost strategy that encourages word of mouth, one of the most reliable and effective marketing strategies for small businesses. This way you can always be one step ahead when marketing your brand.
If you want to advertise on social media channels, consider hiring a social media manager to communicate with fans, answer questions, and build relationships with potential customers. Social media marketing campaigns can be a great way to scale your audience and share engaging content with people who are already interested in your product. Content marketing requires a lot of work upfront, but once you invest in creating a great piece of content, it can live forever. You can build followers on YouTube by creating really useful videos about your product or industry that interest your target audience. Blog posts that answer the questions people search for on Google can drive organic incoming traffic to your website.
So, content marketing is really a great strategy for small businesses. Small and medium-sized businesses are at a disadvantage when it comes to the amount of money they can spend on vertical marketing such as print, television, radio and digital advertising. Larger companies, with their large advertising budgets, can afford to dominate when it comes to marketing through these traditional channels. Fortunately for smaller businesses, digital marketing strategies for SMEs can significantly level the playing field.
This is one of the ways you bring your brand and content out into the world. It could involve bidding on strategic keywords in a search engine marketing strategy, promoting posts on social media to reach new audiences, or paying for pre-roll ad space on a podcast. The goal behind a local marketing strategy is to go to market strategy spend your marketing and advertising budget more efficiently. However, if you’re a local business and fail to gain traction with a local audience, your marketing spend will be in vain. Not all traffic is equal; A local marketing strategy ensures that you focus on an audience that could sponsor your business.
By creating an email list of previous customers, you can send weekly newsletters, announcements, and special offers, all with the click of a button. Inbound marketing uses internal tools, such as content marketing, social media activity, and search engine optimization, to capture a customer’s attention, primarily through online communications. Content marketing can include informative blog posts, interviews, podcasts with relevant industry figures, or accompanying guides on how to best use your product. For example, if you sell cookware, consider posting several fun recipes during the holidays that can help you prepare tools. Of course, you expect the user to click on the relevant landing page and stay on that page long enough to perform the action they’re looking for, such as buying a product, reading an article, or signing up for their email list.
What type(s) of media should you use to promote your small business? You want your business to show up in search engine results, so it’s vital that you create high-quality content that scores on Google. Usually this is a combination of content marketing, public relations and social media marketing.