Having duplicate content can have some impact on search engine rankings, although it may not be a direct punishment. Having the same content on two different URLs can make it difficult for search engines to choose which URL to display for a particular search query. You can also dilute the focus of your content and distribute traffic across multiple locations. In general, it’s best to solve the problem and focus more on your content flow. Search engine optimization helps improve the position of your website in the SERPs.
However, you should always strive to keep your content simple and avoid using too many keywords, links, or other distracting elements. Beautiful, easy-to-read posts are what keeps people coming back. Another metric available in the performance report is the average position. Position refers to where you stand in the search results for specific keywords.
Improve your web writing skills and present yourself as an authority on the topic you’re writing about. Social stocks aren’t a direct ranking factor in search engines, but they can help drive traffic to your website and give you more visibility. Make it easy for your readers to share your content by placing visible social media buttons directly on your pages.
Because H1 is often the title, you need to include the focus keyword to rank better in the search results. Search engines mark keywords in meta descriptions when they present them in SERPs. While including keywords doesn’t affect ranking, it helps drive more traffic. Optimizing the meta title or title tag is necessary to increase your chances of ranking for the desired keyword. A well-written meta title forces people to click through to your Page.
Many sites make the critical mistake of structuring their navigation in a way that is inaccessible to search engines, hampering their ability to appear in search results. Answering yes to these questions can improve your search engine rankings. For what is search console insights example, you don’t want the word “engineering” to appear three or more times in the URL or the phrase Northern Lights to be repeated in the page title and also in each header. Readability and usability still win out over search engine optimization.
To determine relevance, search engines use algorithms, a process or formula that retrieves and sorts stored information in meaningful ways. These algorithms have undergone many changes over the years to improve the quality of search results. See our Google Algorithm Change History for a list of confirmed and unconfirmed Google updates dating back to the year 2000.
Dwell time is the amount of time a reader spends on a page of your blog. From the moment a visitor clicks on your site in the SERP, to the moment they leave the page, is considered a dwell time. This metric indirectly tells search engines like Google how valuable your content is to the reader.