Both impressive figures highlight the importance of local businesses developing a strong online presence. Google My Business is a free tool that allows your business listing to appear alongside other related local businesses every time someone searches for your business name or related term. Your business information, such as your phone number, website, address, review ratings, topnotchseo schedules, and more, is available on a simple screen for potential customers. Google My Business is a great tool to help you start the path to improving your company’s search engine optimization efforts. Having an accurate business listing will go a long way toward supporting local search rankings, but this should only be a small part of a larger SEO strategy on and off site.
Businesses use local listings in many ways to connect and communicate with customers. They even provide customers and potential customers with a platform to start discussions, communicate and learn. Listings also offer customers the option to leave their business reviews with a star system. A star means you have serious work to do because that customer has likely had a negative experience.
Your GMB listing gives potential customers easy access to your hours of operation, phone number, website, and one-click instructions, all at no cost to you. The free GMB profile also gives customers a glimpse into your business by providing information about their busiest hours and review reviews. If you’re just starting out or have a limited budget, every dollar counts, and if you have such a valuable resource for free, you can redirect your resources elsewhere. You may not even realize that Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence on Google.
If you’re a business owner, there are several benefits to using your Google My Business profile to improve your online visibility. Once you’ve finished filling in your details, you’ll need to check your listing. This can be done with a Google phone call or a postcard, which is sent to the address you provide. In either case, you’ll receive a code, which you then enter into your business listing. Only companies with a physical location that customers can visit or companies that travel to visit their customers can create a GMB account. As the name implies, Google Business Profile allows you to create a list of businesses on Google.
You can add call-to-action to posts to encourage potential customers to view your Page, site, or social profile. According to Google, businesses are 70% more likely to attract local visits from browsing users by having a Google Business profile, which increases traffic and sales. The multiple verification steps that each business completes before appearing in local searches build trust with customers. One way an ad can harm a business is if there are multiple bad reviews or low ratings. Bad reviews and ratings can alert potential customers to deep flaws in your business that need to be addressed. However, you can help this situation by responding productively to reviews to resolve the issue.